For this project, I started with a mood board on what the Fisherman's Post was. It had lots of blues, images of fish, and people holding fish, and lacked a cohesive look. This helped with finding out what to keep and what to get rid of.
This is the second mood board I made, this one is what we we wanted it to be and what we felt fit best for its branding. I went for a retro/vintage style that also had a unique feel. The retro part would stick with the companies desire to be an everyman fishing report, while the more unique and out there designs would make it more attractive to consumers.
This is the Podcast cover. For the cover, I decided to make a vintage-style cartoon fish to give it a unique eye-catching feature. I used a yellow and pink gradient to draw the eye to the fish like a spotlight. I used Adorn Roman and Active Regular to give it a more everyday, well-used look to continue with the retro aesthetic I also added in distress marks to try and mimic the grainy look of old cartoons.
This is the Mockup for the podcast.
This is the thumbnail. For this I went for a more simple look, to make sure it tied back in with the podcast cover I used the same yellow for the background, and I used the active regular font. I wanted this thumbnail to feel more like a sign you would see in an antique shop. I also added texture to the background of this image to give it some more noise. The second font I used Bello Script, to give it a more eye catching look.
